From startups to global enterprises, I help teams navigate ambiguity, align around clear strategy, and deliver thoughtful, human-centred outcomes.

Whether leading service design initiatives, shaping product strategy, or building high-performing design teams, I focus on the moments that matter and the systems that support them.

My approach is grounded in collaboration, driven by curiosity, and powered by a belief that trust and empathy are essential to good design.

Experience to date

Year

Agency/client

Role

Year

Agency/client

Role

Year

Agency/client

Role

2024 - 2025

zinguist

Lead Designer

2024 - 2025

zinguist

Lead Designer

2024 - 2025

zinguist

Lead Designer

2023 - 2024

bp

Lead Service Designer

2023 - 2024

bp

Lead Service Designer

2023 - 2024

bp

Lead Service Designer

2021 - 2023

zinguist

Lead Designer

2021 - 2023

zinguist

Lead Designer

2021 - 2023

zinguist

Lead Designer

2022 - 2022

Nomads

Lead Service Designer

2022 - 2022

Nomads

Lead Service Designer

2022 - 2022

Nomads

Lead Service Designer

2022 - 2022

Icon Incar

Creative Director

2022 - 2022

Icon Incar

Creative Director

2022 - 2022

Icon Incar

Creative Director

2021 - 2021

Class 35

Lead Designer

2021 - 2021

Class 35

Lead Designer

2021 - 2021

Class 35

Lead Designer

2013 - 2020

Fjord

Lead Service Designer

2013 - 2020

Fjord

Lead Service Designer

2013 - 2020

Fjord

Lead Service Designer

2012 - 2012

Splendid

Lead Graphic Designer

2012 - 2012

Splendid

Lead Graphic Designer

2012 - 2012

Splendid

Lead Graphic Designer

2012 - 2012

Great Fridays

Head of Design

2012 - 2012

Great Fridays

Head of Design

2012 - 2012

Great Fridays

Head of Design

2011 - 2012

BBC

Lead Visual Designer

2011 - 2012

BBC

Lead Visual Designer

2011 - 2012

BBC

Lead Visual Designer

2009 - 2010

Canonical

Lead Web Designer

2009 - 2010

Canonical

Lead Web Designer

2009 - 2010

Canonical

Lead Web Designer

2007 - 2009

LBi/Digitas

Art Director

2007 - 2009

LBi/Digitas

Art Director

2007 - 2009

LBi/Digitas

Art Director

2003 - 2007

Various

Senior Web Designer

2003 - 2007

Various

Senior Web Designer

2003 - 2007

Various

Senior Web Designer

2000 - 2002

Traffic/Proximity

Senior Web Designer

2000 - 2002

Traffic/Proximity

Senior Web Designer

2000 - 2002

Traffic/Proximity

Senior Web Designer

1997 - 2000

HGV

Graphic Designer

1997 - 2000

HGV

Graphic Designer

1997 - 2000

HGV

Graphic Designer

‘Dom will promise to deliver — and deliver his promise. Anyone who has a chance to collaborate with him will find themselves transformed by his charismatic approach.’

– Thomas Mueller , Chief Design Officer Accenture Song

‘Dom will promise to deliver — and deliver his promise. Anyone who has a chance to collaborate with him will find themselves transformed by his charismatic approach.’

– Thomas Mueller , Chief Design Officer Accenture Song

‘Dom will promise to deliver — and deliver his promise. Anyone who has a chance to collaborate with him will find themselves transformed by his charismatic approach.’

– Thomas Mueller , Chief Design Officer Accenture Song